EFU Life is honored to be awarded ‘Most Innovative Mobile Application (Insurance)’ for its EFU Life PlanIT App at the Global Business Outlook (GBO) Awards 2021.

EFU Life PlanIT App offers complete solution for all life insurance needs. For clients, the app offers a well-rounded range of services, from allowing them to monitor their policy, make premium payments online and initiate various service requests. The app also has a built-in QR based loyalty program for its PRIMUS priority brand customers allowing them to avail hundreds of deals and discounts at various merchants without the use of a physical plastic card.

Additionally, the App offers various interactive features such as the Need Analysis Tool that provides financial advice based on the Individual’s current life stage and needs. Tax Saving Calculator is also integrated which calculates how much of tax credit is available against the total premium paid.

Global Business Outlook Awards seeks to recognize and reward excellence in businesses around the world. It is designed to facilitate the outstanding work of businesses and business leaders across industries.

EFU Life Assurance Ltd., the leading private sector life insurance provider in the country, has been honored with ‘Certificate of Excellence’ at the 36th Corporate Excellence Awards 2021 by Management Association of Pakistan (MAP) in the Life Insurance Sector. The award was received by Mr. Mohammad Ali, Deputy Managing Director, EFU Life Assurance Ltd.

EFU Life has been recognized for demonstrating exemplary standards in management practices for the ninth consecutive year. The award reflects the Company’s performance and continuous progress in areas of Strategic Planning, Leadership, Social Responsibility, Corporate Governance, Customer & Market Focus, Human Resource, Operations and Information Management.

The Corporate Excellence Award was instituted by MAP in 1982 with the sole aim to recognize and honor companies showing outstanding performance and demonstrating progress and enlightened management practices.

EFU Life Assurance Ltd, the leading insurance provider in the country has partnered with The Legend Hotels & Resorts for its PRIMUS Loyalty Program. The partnership will enable EFU Life high networth clients ‘PRIMUS’ to avail exclusive discounts and offers at The Legends Hotels & Resorts.

The agreement was signed by Mr. Zain Ibrahim, Executive Director & Chief Operations Officer, EFU Life and Mr. Muhammad Azeem Qureashi, Managing Director, The Legend Hotels & Resorts. They were joined by Ms. Aman Hussain, Head of Marketing, EFU Life and Mr. Faizan Shuja, Head of Alliances, EFU Life. The signing ceremony was held at EFU Life Head Office, Karachi.

Speaking on the occasion, Mr.Zain Ibrahim said “As a Company, we are driven to not only ensure our clients financial wellbeing but want their journey with us to be seamless by providing them unmatched service quality, convenience and adding more value through these partnerships.’

EFU Life PRIMUS Loyalty Program gives an unparalleled advantage to clients by offering exclusive discounts at over a hundred leading brands in the country, categories including Food, Lifestyle, Wellness, Leisure, and Insurance. These offers are a few taps away on EFU Life PlanIT mobile app, available on both Android and IOS platform.

The Legend Hotels and Resorts has hotels in Islamabad, Hunza, Skardu, and Chitral under its umbrella.

EFU Life has partnered with Kuickpay to offer premium collection service using Kuickpay enabled 1Link bill payments touch points. This service will facilitate EFU Life and EFU Hemayah Takaful clients to pay premium directly from their bank accounts using digital channels of their bank which includes Net banking, ATMs, Mobile apps, Over the Counter “OTC” of bank branch and other 1Link affiliated bill collection units.

The signing ceremony was held recently in EFU Life Head Office Karachi. The agreement was signed by Mr. Mohammed Ali Ahmed, Deputy Managing Director, EFU Life and Mr. Arbab Ali Khan MD, KuickPay. In the presence of Mr. Shahid Abbas, CFO EFU Life and Mr. Ashfaque Ahmed GM Technology, along with Mr. Saqib Ali Kazmi CEO, KuickPay and Mr. Ahmer Farooqui Head of Business Kuickpay.

Kuickpay, by Innovarge, is a digital payment aggregator for businesses, which manages the collection of all types of payments for a business. It provides an API engine for integration that business owners can use to manage invoices. EFU Life has a robust API based middleware engine that is directly integrated with Kuickpay system to facilitate real-time digital premium collection directly from bank accounts of clients.

Karachi: EFU Life Assurance Limited, leading private sector life insurance provider in Pakistan, has been honored with the prestigious ‘Consumers Choice Award 2021’ for Best Life Insurance Company at the 15th Consumers Choice Award 2020-21. Mr. Mustafa Hussain Oonwala, National Sales Director, EFU Life received the award on behalf of the company from Mr. Syed Amin ul Haque, Federal Minister for IT & Telecommunication and Chief Guest for the event.

This is the 12th consecutive year that EFU Life has been conferred with Consumers Choice Award. The award reflects the Company’s customer – centric approach, innovative products catering to the evolving needs of customers and the latest practices it adopts for providing superior services.

Consumers Association of Pakistan is a non-government, non-profit organization set up in 2000 to protect and educate consumers. It aims to safeguard the interest of consumers while ensuring that their needs are given a higher priority.