EFU Life Assurance Ltd, the leading insurance provider in the country is proud to partner with Afzaal Memorial Thalassemia Foundation (AMTF) for its PRIMUS Loyalty Program. The partnership will enable EFU Life’s high priority client base to avail various discounts and attractive offers on labs, radiology and Xray services.

The agreement was signed by Mr. Shahid Abbas, Executive Director EFU Life and Dr. Asim Qidwai, Founder AMTF. They were joined by Mr. Rehan Yaseen Chief Finance Secretary AMTF, Ateeq ur Rahman, Executive Director AMTF, Ms. Aman Hussain, Head of Marketing, EFU Life and Mr. Faizan Shuja Head of Alliances, EFU Life.

Speaking on the occasion, Mr. Shahid Abbas said, ‘We are invested in adding value for our clients not only through our comprehensive financial planning solutions and world class services, but by opening to them a world of exclusivity and convenience. By partnering with AMTF, our PRIMUS clients will now have access to Pakistan’s leading state of the art medical facility for their laboratory and diagnostic services.’

Dr. Asim Qidwai added, ‘Today AMTF has further strengthened its collaboration with EFU Life. We have been partners in Thalassemia eradication and are now proud to extend our medical services to EFU Life PRIMUS Clients.”

EFU Life PRIMUS Loyalty Program gives an unparalleled advantage to clients by offering exclusive discounts at over a hundred leading brands in the country, categories including Food, Lifestyle, Wellness, Leisure, and Insurance. These offers are a few taps away on EFU Life PlanIT mobile app, available on both Android and IOS platform.

EFU Life recently held their Annual Sales Conference in Lahore. It is the flagship event of the year, recognizing the performance and achievements of the distribution channels.
Inspite of a difficult year for most businesses locally and worldwide due to the pandemic, the Company further strengthened both its top line and bottom line. This year’s conference was a tribute to the hard work and ccommitment of the sales teams that stood the test of time. It was a reminder that with courage and passion one can be unstoppable and achieve success no matter what the situation.
Speaking on the occasion, Mr.Rafique Bhimjee, Chairman EFU Life said “2020 was a challenging year not only for us and the insurance industry, but the pandemic led to a global impact where businesses have struggled to sustain themselves in these unprecedented times. We remained strong in these challenging times in our resolve to look after members of our EFU Life family and to continue to serve our clients. We further reinforce our commitment to serve our clients by providing them with diverse and affordable financial planning solutions to meet the need of every household of Pakistan.”
Today the Company has over 10,000 consultants & managers, with the largest sales force in the private life insurance industry. In 2020 the Company maintained the top ranking with 168 sales consultants qualifying for the Million Dollar Round Table (MDRT). MDRT membership is recognized internationally as the standard of excellence in the life insurance and financial services business.

EFU Life and UBL Partner to Provide Protection Net in Critical Times

(Karachi): EFU Life further strengthened its partnership with UBL by launching “EFU-You Protect Plan,” a complete protection plan with both Conventional and Takaful variants designed for UBL customers. EFU- You Protect Plan provides a simple and affordable way to ensure that customers and their loved ones are financially protected in unfortunate events like hospitalization and death.

The signing ceremony was held at Marriot Hotel in Karachi and agreement was signed by Mr. Taher G. Sachak, Managing Director & Chief Executive Officer – EFU Life and Mr. Zia Ijaz, Group Executive-Branch Banking & International. The ceremony was also attended by senior officials from both organizations.

Mr. Taher G. Sachak at the event stated, “EFU Life is a pioneer in mitigating life and health risks by introducing relevant insurance and protection services for its customers, helping them sustain their financial well-being and long-term financial goals. Our relationship with UBL spans over a decade and it’s our privilege to further our commitment to financial inclusion for the masses by launching EFU- You Protect Plan a small ticket protection plan that will allow to serve the most vulnerable and unserved segment and protect them against financial uncertainties” .

Mr. Zia Ijaz further added “UBL has always been at the forefront when it comes to providing its customers with need-based products. We take pride in the initiative to reach out to every market segment with the launch of EFU – You Protect Plan, offering them protection, especially in these critical COVID times “.

This new strategic partnership will give both the organizations an opportunity to increase financial inclusion by providing customer-centric offerings to the masses through the network of UBL.